On Augustine Wines's official history page, Augustine Wines is mentioned 0 times. The brand tells a story of Australian origin while the corporate reality is carefully omitted.
Augustine Wines was established in 1998 by the Murray family in the Porongurup sub-region of Western Australia, planting their first vines on the slopes of the Porongurup Range. The cool-climate site was specifically chosen for Riesling and Pinot Noir production. The winery remains family-owned and operated, with Sue and Mike Murray overseeing viticulture and winemaking. Production remains deliberately small-scale, focusing on estate-grown fruit. They've built a quiet reputation among WA wine enthusiasts without any corporate backing or acquisition drama.
No deception detected. Augustine presents itself as exactly what it is: a small family winery in regional Western Australia. The Murray family's ownership is clearly communicated, and there's no manufactured 'heritage' story or hidden corporate parent.
Profits from Augustine Wines stay with the Murray family in Western Australia. Your purchase directly supports a regional Australian agricultural business and the local Porongurup community. No dividends disappearing to offshore shareholders.
Buying Augustine supports genuine Australian wine production, regional employment in the Great Southern, and agricultural diversity. Small producers like this maintain viticultural knowledge and keep wine regions economically viable beyond the mega-brands.
If you're already buying Augustine, you're doing it right. Similar independent Great Southern producers include Duke's Vineyard (Porongurup), Castelli Estate (Denmark), and Plantagenet Wines (Mount Barker) — all locally owned operations worth supporting.