On Fixation Brewing's official history page, Brick Lane Brewing Co Pty Ltd is mentioned 0 times. The brand tells a story of Australian origin while the corporate reality is carefully omitted.
Fixation Brewing was founded in 2016 by Tom Delmont, a former Stone & Wood brewer, with a singular obsession: IPAs. Based in Melbourne's inner suburbs, it quickly built a cult following for its hop-forward approach. In 2020, Brick Lane Brewing Co acquired Fixation, bringing it under the umbrella of one of Australia's larger independent craft operations. Brick Lane itself is Australian-owned, backed by private investors but maintaining genuine craft credentials. Tom Delmont remained involved post-acquisition, preserving some founder continuity. The brand continues to operate with relative autonomy within the Brick Lane portfolio.
No deliberate camouflage tactics employed. Fixation doesn't hide its Brick Lane connection, though it's not front-and-centre on packaging or the website homepage. The brand identity still leans heavily on founder Tom Delmont's story rather than corporate parentage.
Profits flow to Brick Lane Brewing Co, which is Australian-owned and operated. While Brick Lane has private investment backing, the money ultimately stays within Australian hands. This is craft beer consolidation, not multinational extraction.
Purchasing Fixation supports Australian jobs and an Australian parent company. It's not the scrappy independent it once was, but it's also not funnelling profits to AB InBev or Asahi. Economic impact remains largely domestic.
For truly independent IPA-focused alternatives, consider Range Brewing (Brisbane), Akasha Brewing (Sydney), or Hop Nation (Melbourne). All remain founder-owned and fiercely independent.