On Prohibition Liquor Co's official history page, Prohibition Liquor Co is mentioned 0 times. The brand tells a story of Australian origin while the corporate reality is carefully omitted.
Prohibition Liquor Co was founded in 2015 by Adam Carpenter and Wes Heddles in Adelaide, South Australia, riding the Australian craft spirits wave. The distillery took its name from the Prohibition era, leaning into speakeasy aesthetics without pretending to be American. They established their distillery in Thebarton, a working-class Adelaide suburb, and quickly gained recognition for their Original Gin. The brand has won numerous awards at the Australian Distilled Spirits Awards and expanded their range to include whisky, vodka, and specialty gins. Ownership remains with the founders, and they've resisted acquisition despite the consolidation sweeping through Australian craft spirits.
No deception detected. The founders are publicly identified, the Adelaide origin is genuine, and the company doesn't hide behind corporate structures or fake heritage stories. This is what craft spirits transparency looks like.
Profits stay in South Australia with the founding owners. Revenue supports local employment at their Thebarton distillery and flows through Adelaide's economy. No overseas parent company extracting dividends.
Buying Prohibition supports genuine Australian craft manufacturing and South Australian jobs. Your money stays in the local economy rather than being repatriated to multinational drinks conglomerates. Premium pricing reflects actual craft production costs, not brand licensing fees.
Already independent, but other verified South Australian options include Never Never Distilling Co (Adelaide Hills), Adelaide Hills Distillery, and Applewood Distillery. Victoria offers Four Pillars (though now partially Kirin-owned) — so check current ownership before assuming 'craft' means independent.