Diageo plc
MultinationalUKEst. 1997
⚠️Multinational — profits flow offshore. Ownership often deliberately hidden on-label.
10
Brands
1997
Founded
29K
People
World's largest spirits company. Formed 1997 from merger of Grand Metropolitan and Guinness. Owns Guinness, Kilkenny, Johnnie Walker, Baileys, Smirnoff, Tanqueray, Bundaberg Rum and 200+ brands. Revenue ~£17.1bn (2023).
Ownership structure
Diageoowns10 brandswith27 tracked products·profits to UK
