Heineken is the world's second-largest brewer, headquartered in Amsterdam, Netherlands. The company produces and sells over 300 beer and cider brands globally, including Heineken, Tiger, Sol, Desperados, Amstel, and in Australia owns James Squire, Little Creatures, White Rabbit, and Strongbow cider. Heineken operates in Australia through its subsidiary Lion-Heineken joint venture arrangements and has significant market presence in the Australian craft beer segment.