Woolworths Group — Corporate Camouflage | Corporate Camouflage
Woolworths Group Limited
Domestic Dominant
AustraliaASX: WOWEst. 1924
⚠️Domestic dominant — uses market power to crowd out independents and create fake-indie brands.
1
Brands
1924
Founded
180K
People
Australia's largest supermarket chain (ASX: WOW). Spun off Endeavour Group (Dan Murphy's, BWS, Pinnacle Drinks) in 2021 but remains a major shareholder. Revenue ~A$64bn (2023).