CORPORATECAMOUFLAGE
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Original spiced gold
Product

Original spiced gold

Captain Morgan
18857078
Who really owns this
Follow the money
Captain Morgan
Owned by Diageo 🇬🇧
🔴Multinational
Transparency score7/10High deception

Diageo ownership is disclosed in corporate materials and legal fine print, but the brand leans heavily into Caribbean pirate mythology rather than its British multinational parentage. Not deceptive, but not exactly upfront either.

⚠️ The deception

This brand was once independent. It was acquired and continues to trade on its original identity. The ownership changed. The branding didn't.

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