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Black Label
Product

Black Label

Johnnie Walker
5000267023601
Who really owns this
Follow the money
Johnnie Walker
Owned by Diageo 🇬🇧
🔴Multinational
Transparency score6/10Moderate deception

Diageo doesn't hide its ownership but the brand leans heavily into Scottish heritage mythology rather than corporate parentage. The 'Keep Walking' narrative centres individual aspiration, not the drinks conglomerate behind it.

Ingredient Truth
What's actually in it
3
Nova
Processed food
Processed to preserve or enhance — some additives, more processing.
Per 100g
🔥 22kcal
Full ingredients list
Alcohol

Alcohol

Nutri-Score
NOT-APPLICABLE
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