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Bundaberg
Product

Bundaberg

Bundaberg Rum
ocr-bundaberg-1776417107686
Who really owns this
Follow the money
Bundaberg Rum
Owned by Diageo 🇬🇧
🔴Multinational
Transparency score3/10Low deception

Bundaberg leans heavily into Queensland heritage and regional authenticity while the Diageo connection is buried. The 'Bundy' mystique depends on its Australian bush credentials, not its London-listed parent.

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